SUSTAINABILITY AS STARTING POINT
Since always Cardiff has considered sustainability as a main part of his entire activity. We have never lost our responsibility for the people, for our Planet and in particular for our territory, in all production phases. Our raw materials are carefully selected to guarantee the correct animals’ treatment in their farms. All the process transformations are carried out in the Biella textile district, allowing to keep intact a centuries-old tradition and the sustenance of dozens of families operating in this area. This strong bond means that each of our products follows a more artisanal rather than an industrial logic, giving each yarn its own soul and identity. These processes allow a lower impact in terms of environmental pollution and a reduction in waste and resources used, in total contrast with the fast-fashion logic. For Cardiff, sustainability means allowing future generations to grow and live in a better world while keeping intact the traditions that bind us to our past.